You just found an interesting account on Twitter. You perform your due diligence: read their bio, browse a few tweets to make sure they’re not spam, and you like what you see. So you click “Follow.” And some time in the next few hours, you get an auto-response. Oh dear.
The purpose of education is to train the next generation of worker bees. That’s what we’ve been taught. You go to school to prepare for a career. Actually, most of that is exactly right. But I don’t think that works the way we think it does anymore.
You’re at the point where you know blogs do great things for your website. Blogs are especially good for nonprofits, where budgets are restricted but building community is really, really important. But where the heck do you find time to think of ideas, let alone actually write them?
Sharing is caring! I’m sure you’ve seen that phrase at least a few times at the bottom of blog posts or in a tweet or two.
Just last Friday, The Collaboration Prize announced its third annual winner (congratulations to the Adoption Coalition of Texas!). This annual competition is working hard to encourage collaboration and highlight outstanding partnerships in our communities.
“Social media is too dangerous. What if someone says bad things about us?” Sound familiar? What if I told you social media is the best medicine for negative feedback? Think about it: criticism is happening with or without a forum like social media. Wouldn’t you rather know about it, and be able to respond?
There are millions of resources about almost everything you need to know about social media. But who has time to wade through all that, especially if you’re just starting out? I was invited to speak to the management team at a local nonprofit this week. They asked me for a boiled-down introductory class for social media marketing. So this is what I gave them.
Picture this: you’re a hiring manager going through a list of applicants and you’ve narrowed it down to two. Both are comparable on paper with similar skills and experience. Either one could do the job just fine. How do you choose which one to hire? The answer is the interview, but do you know why? Because that’s when you get to know someone as a person.
What makes a social media brand successful? Is it posting on Facebook at least once per day? Having lots of Twitter followers? Always being first to spread the news on your blog? Do you need a great logo? These are all good things, but they’re not the heart of what makes a social media brand great.
For about the last 24 hours, reports that Facebook is down have been popping up on Mashable, Twitter, tech blogs, and pretty much anywhere else you look on the web. I’m sure they have dozens of IT guys rushing to fix the problem as we speak.
