Jessica Sadoway

Photo by aye_shamus on Flickr

You’re at the point where you know blogs do great things for your website. Blogs are especially good for nonprofits, where budgets are restricted but building community is really, really important.

But where the heck do you find time to think of ideas, let alone actually write them?

Let me save you the first step! Here’s my list of “Stuff That Makes a Great Blog Post.”

• News – This part is pretty easy. Chances are, you already have a newsletter. You can even recycle a bit of the writing, just remember to keep the posts short and conversational. Imagine you’re talking to a friend!
• Human Stories – Think spotlights. Interview your program directors or interns or receptionist. Ask them about why they’re involved and why it matters to them. What’s their job like? What’s their favorite part about working with you? Do they have a favorite memory? These could be animal spotlights too, if your organization works with them. The interview might be harder, though.
• Photos – Super short posts! They’re quick, especially if you have a Flickr account to store and share your photos online. Post a photo, say a few words, and voilà. Instant update that people will almost always “read.”
• Backstage Shenanigans – This makes perfect sense for a performing arts nonprofit (keep the shenanigans kid-friendly, though!) but it applies to anyone. What happens when you’re goofing off preparing for your next event? Do you have a pre-event tradition? Where are the friendships among your staff? Talk about the fun stuff.
• Did You Know…? – This can be anything relevant and interesting. If you work with animals, post some fun facts about dogs or horses or guinea pigs. If you’re on stage, talk about the different things that go into a production, from set design to stage managers. Pick something cool that you’ve learned yourself.
• Event Recaps – These can be simple stories designed to make everyone who wasn’t there jealous, filled with photos and great moments. Or, if you’re a little more daring, post about what went well and what you learned for next time. Transparency is a huge trust builder. Keep it positive. Either way, readers will appreciate you sharing.

Remember: blog posts don’t have to be long and complicated. Some can be as short as a photo and a caption (or even just a photo!). Just keep an eye open for things that would make someone say “Cool!” Even if it’s not something you think is neat because you’ve been there X number of years.

If you’re still stumped, think about this question (and answer in the comments!):

What would you like to know about your favorite nonprofit that you don’t get anywhere else?