Your ads will be inserted here byEasy AdSense Lite.Please go to the plugin admin page to paste your ad code. You just found an interesting account on Twitter. You perform your due diligence: read their bio, browse a few tweets to make sure they’re not spam, and you like what you see. So you click “Follow.” And some time in the next few hours, you get an auto-response. Oh dear.
Your ads will be inserted here byEasy AdSense Lite.Please go to the plugin admin page to paste your ad code. Sharing is caring! I’m sure you’ve seen that phrase at least a few times at the bottom of blog posts or in a tweet or two.
Your ads will be inserted here byEasy AdSense Lite.Please go to the plugin admin page to paste your ad code. “Social media is too dangerous. What if someone says bad things about us?” Sound familiar? What if I told you social media is the best medicine for negative feedback? Think about it: criticism is happening with or without a forum like social media. Wouldn’t you rather know about it, and be able to respond?
There are millions of resources about almost everything you need to know about social media. But who has time to wade through all that, especially if you’re just starting out? I was invited to speak to the management team at a local nonprofit this week. They asked me for a boiled-down introductory class for social media marketing. So this is what I gave them.
What makes a social media brand successful? Is it posting on Facebook at least once per day? Having lots of Twitter followers? Always being first to spread the news on your blog? Do you need a great logo? These are all good things, but they’re not the heart of what makes a social media brand great.
For about the last 24 hours, reports that Facebook is down have been popping up on Mashable, Twitter, tech blogs, and pretty much anywhere else you look on the web. I’m sure they have dozens of IT guys rushing to fix the problem as we speak.
The number one thing I’ve learned about how the internet has changed our world is simple: Other people are not untouchable.
