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Sharing is caring! I’m sure you’ve seen that phrase at least a few times at the bottom of blog posts or in a tweet or two. That’s because it’s one of the social media success is about generosity and gratitude, right?
Sharing is what social media is all about. But it’s not totally about giving, either. Sharing also helps you more than you may realize!
Give a little, get a little. You can maximize your own exposure by promoting others. This helps you because:
- You’re providing relevant and interesting content to your followers – whether it’s your content or not
- You’re generous and thoughtful, which are always good qualities
- There’s a good chance the person or organization you mentioned will thank you for it publicly, which means you might gain a few more followers from their list
So how do you do it? Here are the methods for two of the most popular social sharing sites to get you started.
On Twitter
If you share a link you got from someone else, add “via @yoursource” or something like that to your tweet (where “yoursource” is the Twitter handle of the person you got the link from). You can also simply re-tweet it, either using the old “RT @yoursource” format or the newer “Re-Tweet This” buttons that appear on Twitter and several dashboards like HootSuite or TweetDeck.
No matter how you give credit to your tweeps, your sources will be notified that you mentioned them. Sometimes, they’ll even tweet their thanks in front of all their own followers. Win-win!
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At the very least, you go down in their book as someone they appreciate.
On Facebook
The sharing tools on Facebook require you to be friends with or be a fan of the person or page you want to tag. If you’re posting as a page, you still need to be a fan of your target on your personal profile.
After that, just put the “@” symbol before someone’s name or the name of a page your status update. The “@” will trigger a drop-down menu full of profiles and pages matching what you’re typing. Choose your target, and click on it to add a link to that page.
When you publish the status, it will appear on your wall and on the wall of whoever or whatever you mentioned. Can anyone say free advertising?
I'm praising the ASU Lodestar classes as well as advertising to anyone who might look at their page that I went through training and may be available to connect!
Make sure what you write is appropriate. It’s also a good idea to click through your link after you post it to make sure it looks good on the neighboring wall.
Pay It Forward
Mentioning your sources and tagging people and pages will ultimately improve your online image, just as being generous to your colleagues is an important part of networking. In doing others a favor by providing them a shout-out or promoting their content, you can get a little good publicity for yourself. You’re perpetuating the wheel of gratitude and sharing.
The cycle of sharing starts with you.
