Social Media for Nonprofits: An Intro Presentation
There are millions of resources about almost everything you need to know about social media. But who has time to wade through all that, especially if you’re just starting out?
I was invited to speak to the management team at a local nonprofit this week. They asked me for a boiled-down introductory class for social media marketing. So this is what I gave them.
The PowerPoint presentation is short, but the meeting ran over an hour with questions and discussions about anything from best practices to what kinds of topics to post about. There’s a lot of room for creativity in your social media strategy, and the details should be different for every organization. It’s part of what I love about consulting!
What do you think are the most important lessons for organizations to learn when starting with social media?
If you have any questions about this or are thinking about developing your own social media strategy, please leave a comment on this post or contact me!
Hey Jessica
Your presentation is entirely right, social media isn’t just a big advert nor is it passive. It’s about connecting and building relationships not just marketing. When you think about how things were just three or four years ago it’s easy to project social media becoming the normal and primary way to connect to donors or customers in the very near future if not already.
I agree with you about the social media becoming the norm for connecting to our audiences. It’s exciting to see more and more organizations begin to use it in their own way, from big to small, nonprofits to private companies.
Thanks for commenting, Tim!